This privacy policy is effective as of August 2025.
PRIVACY POLICY — Loja da Bruxa
Loja da Bruxa, a private legal entity with headquarters at Rua Justino Franca, 518, registered with the CNPJ/MF (Brazilian Corporate Taxpayer Registry) under number 41888071800 (“Store” or “we”), takes your privacy seriously and ensures the security and protection of the data of all its customers, partners, suppliers, and users (“Users” or “you”) of the website https://www.lojadabruxa.com/ and any other website, Store, or application operated by the Store (hereinafter referred to simply as “Store”).
This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you (“Communications”).
BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU ACKNOWLEDGE AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND WAYS WE PROCESS YOUR PERSONAL DATA THAT YOU PROVIDE IN THE STORE.
This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding the Personal Data we process. If you have any questions about the use of Personal Data, please contact [email protected].
Furthermore, the Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing these links will cause you to leave the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.
If you send us Personal Data relating to other individuals, you represent that you have the authority to do so and that you have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.
Definitions
For the purposes of this Privacy Policy:
"Personal Data" means any information that, directly or indirectly, identifies or may identify an individual, such as name, CPF (Brazilian taxpayer identification number), date of birth, IP address, among others;
“Sensitive Personal Data” means any information that reveals, regarding a natural person, racial or ethnic origin, religious belief, political opinion, membership in a trade union or organization of a religious, philosophical, or political nature, data concerning health or sex life, genetic or biometric data;
“Personal Data Processing” means any operation performed on Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or, alternatively, making available, harmonization or combination, restriction, erasure, or destruction. Any other operation provided for under applicable law is also considered Personal Data Processing;
“Data Protection Laws” means all legal provisions regulating the Processing of Personal Data, including, but not limited to, Law No. 13,709/18, the General Personal Data Protection Law (“LGPD”).
Use of Personal Data
We collect and use Personal Data to manage your relationship with us and better serve you when you purchase products and/or services in the Store, personalizing and improving your experience. Examples of how we use data include:
To enable you to purchase products and/or services in the Store;
To confirm or correct information we have about you;
To send you information we believe may be of interest to you;
To personalize your experience using the Store;
To tailor advertising to you based on your interest in our Store; and
To contact you using a phone number and/or email address you provide. We may contact you in person, by voice message, through automatic dialing equipment, by text message (SMS), by email, or by any other means of communication your device is capable of receiving, in accordance with the law and for reasonable business purposes.
In addition, the Personal Data you provide may also be used as we deem necessary or appropriate: (a) under Data Protection Laws; (b) to meet legal process requirements; (c) to comply with a court order, regulatory decision, or decision of competent authorities, including authorities outside your country of residence; (d) to protect our operations; (e) to protect the rights, privacy, and security of ourselves, you, or others; (f) to detect and prevent fraud; (g) to allow us to exercise available remedies or limit damages we may suffer; (h) in other ways permitted by law.
OUR STORE IS NOT INTENDED FOR INDIVIDUALS UNDER THE AGE OF 18 (EIGHTEEN), AND WE ASK THAT SUCH INDIVIDUALS DO NOT PROVIDE US WITH ANY PERSONAL DATA.
Not Providing Personal Data
You are not required to share the Personal Data we request. However, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, certain specialized features, or provide the necessary assistance, or facilitate the delivery of the product or provide the service you contracted.
Data Collected
The general public may browse the Store without registering or submitting Personal Data. However, some of the Store's features may require registration and submission of Personal Data, such as completing a purchase/service contract and/or enabling product delivery/service provision.
When contacting the Store, we may collect:
Contact information. First name, last name, phone number, city, state, and email address; and
Information you submit. Information you submit via form (questions, complaints, suggestions, criticisms, compliments, etc.).
When browsing the Store, we may collect:
Location data. Geolocation data when you access the Store;
Preferences. Information about your preferences and interests regarding products/services (when you tell us what they are or when we infer them from what we know about you);
Store Browsing Data. Information about your visits and activities on the Store, including the content (and any ads) you view and interact with, information about the browser and device you are using, your IP address, your location, and the address of the website from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in section 7 below;
Anonymous or Aggregated Data. Anonymous survey responses or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely that you will be identified through the use of this data with available technology; and
Other Information We May Collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.
Unless you provide this information in a free form you fill out, we do not collect Sensitive Personal Data.
Sharing Personal Data with Third Parties
We may share your Personal Data:
With the partner company(ies) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for certification and production, and providers of hosting and data storage services, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
With third parties, to help us manage the Store; and
Personal Data and other information collected by us may be transferred to or accessed by entities within the corporate group of partner companies worldwide in accordance with this Privacy Policy.
Automatic Collection of Personal Data
When you visit the Store, it may store or retrieve information on your browser, either in the form of cookies or other similar technologies. This information may be about you, your preferences, or your device and is primarily used to make the Store work as you expect. The information generally does not directly identify you, but it can provide a more personalized online experience.
In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, but not limited to:
Through your browser or device: Some information is collected by most browsers or automatically through internet access devices, such as your computer type, screen resolution, operating system name and version, device model and manufacturer, language, and the type and version of the internet browser you are using. We may use this information to ensure the Store functions properly.
With third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or assignment of all or part of our business, assets, or capital (including in connection with bankruptcy or similar proceedings).
International Data Transfers
Use of cookies: Cookies allow us to collect information such as browser type, time spent in the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience using the Store and to target advertising to you based on your interests. We also collect statistical information about Store usage to continually improve our design and functionality.
- If you do not want your information collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser. The links below provide more details on how to adjust cookie preferences for the most popular internet browsers:
- Google Chrome
- Mozilla Firefox
- Safari
- Internet Explorer
- Microsoft Edge
- Opera
- If you would like to learn more about advertising and remarketing cookies, which are used to target advertising based on each user's interests and the number of visits they have made to our website and their internet searches, visit:
- Bing
Use of pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used to track the actions of Store users (including email recipients), measure the success of our marketing campaigns, and collect statistical data about Store usage and response rates. If you have ad personalization enabled on tools like Facebook, Google, or Bing, the information may be used to display ads on their services. If you do not wish to be tracked, you can request this from each of the services:
- Bing
We may hire behavioral advertising companies to obtain reports on Store ads across the internet. To do this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or the use of other users, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can set your preferences in your browser menu. Please be aware that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and browser.
User Rights
You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or data processed in violation of the law; (v) portability of Personal Data to another service provider, provided this does not affect our industrial and commercial secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities with which your Personal Data has been shared; (viii) information about the possibility of refusing consent and the consequences of refusing consent; and (ix) revocation of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of your identity to ensure that Personal Data is shared only with the data subject.
You should bear in mind that in certain cases (for example, due to legal requirements), your order may not be immediately fulfilled, and we may not be able to fulfill it due to compliance with legal obligations.
Personal Data Security
We strive to adopt the technical and organizational measures required by specific Data Protection Laws to protect Personal Data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.
Hypertext links to other websites and social networks
The Store may, from time to time, contain hypertext links that will redirect you to websites of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these websites, please note that each website has its own privacy practices and that we are not responsible for these policies. Please review these policies before submitting any Personal Data to these websites.
We are not responsible for the collection, use, and disclosure policies and practices (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including any Personal Data you disclose to other organizations through the applications, in connection with such applications, or published on our social media pages. We recommend that you familiarize yourself with the privacy policy of each website you visit or each service provider you use.
Updates to this Privacy Policy
If we modify our Privacy Policy, we will post the new text on the Store, with the updated revision date. We may modify this Privacy Policy at any time. If there is a significant change to the terms of this Privacy Policy, we may notify you through the contact information we have in our database or through a notification on our Store.
We remind you that we are committed to not processing your Personal Data in a manner incompatible with the purposes described above, except as otherwise required by law or court order.
Your use of the Store after the changes are made means you accept the revised Privacy Policy. If, after reading the revised version, you do not agree with its terms, please close your access to the Store.
Person Responsible for the Processing of Personal Data
If you wish to exercise any of the rights provided for in this Privacy Policy and/or in the Data Protection Laws, or to resolve any questions related to the Processing of your Personal Data, please contact us by email at [email protected].
